The soccer World Cup 2014 happens to be a catalyst for great inventions of sponsors Nike, Adidas and Puma. Think chemistry. Not the one between the team players, but plastics…
The pics below are selected by my 11-year old son who is a huge soccer-fan. (My apologies to clients all over the world who’s favorite team isn’t the Dutch.) Three illustrations of the plastic secret behind these images:
New generation jerseys: a combination of wearing comfort and low environmental impact! Did you know that Nike delivers jerseys which make use of a combination of cotton and recycled polymer? The shorts feature 100 percent recycled polymer, while the shirts 96 percent and the stockings 78 percent. Recycled plastic bottles are used to make the polymer – on average, 18 bottles are used to make one kit.
Fitting Like Socks
The World Cup in Brazil features many new cleats from major brands. Today, a state-of-the-art football shoe consists of more than 70 percent plastics, weighs only 200 grams and is tear-proof, shatter proof, water-repellent and yet breathable. To lower the weight of the shoes, the studs are made of special plastics. The latest trend? Knitted football shoes that feel like a second skin: sock-like upper parts that are connected with a thin, light sole made of high-performance plastics. A lighter and more flexible shoe.
Not that surprising: the official match ball of the 2014 World Cup. A symmetry of six identical propeller-shaped polyurethane panels being thermally bonded together. The ball weighs 437 grams and has a circumference of 69 cm. It offers a water absorption rate of 0.2%, meaning it can retain its shape, size and weight even in the rain. Put it in your washing machine and you will discover this ball is designed to stand stand high speed spin cycles! ‘Brazuca’, meaning the Brazilian way of life, was chosen by over 1 million soccer fans in September 2012.
Enjoy your World Cup 2014 Soccer!
Mesut Celebi, CEO GOS